Big Cat Energy

Big Cat Energy is a fictitious energy drink brand I created. My goal when I started was to create a brand that was energetic and bright. I wanted to bring something physical into the logo mark, so I used a linocut to make the letter forms. I was inspired by vintage firework packaging for colors, changing the colors to a more eccentric palette. I also reference firework packaging in the names of the drinks. I wanted the brand to not be limited to just the drink, but to build something bigger. To push the energetic aspect, I dedicated a magazine and merch to more physical activities that go along with the drink.